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Holidays remain a driver of on-premise consumption | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Christopher Lombardo

The August Civic Holiday long weekend provided a big sales spike for bars and restaurants. The latest BeverageTrak data from NIQ shows that the Civic Holiday long weekend sales were up 14% versus the previous Monday, with all provinces reporting double-digit growth, apart from Quebec. Sales velocity for all Canada is now above 2022 levels, driven by both traffic and cheque value.

http://strategyonline.ca/2023/08/28/holidays-remain-a-key-driver-for-on-premise-drink-consumption/
 

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